This was an election where social media played a greater role. All the candidates used all forms of social media like Twitter, Facebook, Google Hangouts, for connecting with the constituency. This was more than necessary because a reasonable portion of the electorate were under 25 years of age.
Developments and policies took front in this election kicking aside all caste equations, thanks to the AAP effect. No wonder why Modi won with 'Bha-Ja-Pa' getting a clear majority in the Parliament. Policy paralysis, scams of UPA-II, ineffective top leadership of the Congress, Gujarat model all created the 'Modi wave' in the country. It was painful to see even successful ministers Nitish Kumar saw the wrath of the people for splitting from the NDA, leading to his resignation as Bihar CM.
The people of India were fed up with the UPA rule and Modi could successfully create a hope in the minds of the people for a better tomorrow. He reiterated the same in Twitter after the election results were declared, which within minutes became the most retweeted message. The Gujarat model was the perfect testimony to his ability and strength as a leader, which unfortunately was absent in 'The Accidental Prime Minister'. MMS is the best economist India has ever seen, thanks to abolishment of the License Raj and opening the Indian economy for foreign investments catapulting growth of India in the early 1990s. But he was a not good leader, and was mute on many occasions, when he was expected to speak out his mind.
The attacks on the BJP, by Raga and party, as being detrimental to the communal harmony of India failed to create any edge in the elections. The Grand Old Party failed to understand the needs of the people. What India needs now is good business, jobs, growth, zero inflation and world-class education facilities. Modi was careful in being mum of issues related to RSS, Hindutva and 2002 riots and set his focus of policies and developments plans in his speeches.